We work alongside clients, becoming a part of their journey towards equality. Every organisation has a different starting point and a different story to tell – some are just beginning to recognise how biases and stereotypes are embedded in their business structure, whilst others are well on their way, with great flexible working policies, mentoring programmes and support networks for their employees.
Wherever you are on your diversity journey, why not give us a call to see how we could work together to use storytelling to forges connections among people, and between people and ideas?
The automotive industry is known for being male dominated but LeasePlan, a fleet services company, had an employee base which was already 53% female. They approached MIX saying that they wanted to go further, to really make a statement about how much they believed in the women in their organisation and beyond.
We proposed what became the LeasePlan Women’s Arctic Challenge, a radical project which took 13 ordinary female office workers from the UK on a 100km ski expedition in the Arctic Circle.
Our brief 3 minute video tells the story of the LeasePlan Women's Arctic Challenge team. In April 2015, 13 women from LeasePlan UK completed a traverse of Baffin Island in the Arctic Circle. They overcome temperatures well below minus 30 degrees on their expedition as part of the company’s worldwide initiative to challenge how people think about diversity and inclusion.
The Challenge is a radically different approach to the gender equality question with the team acting as an inspiration to challenge their own preconceptions and self-belief and show us that we're all capable of far more than we've ever dreamed.
The Women’s Arctic Challenge was a radical approach to promote and inspire gender diversity and put the career development of women at the forefront of our minds. The all-female LeasePlan UK team have not only been an inspiration within LeasePlan but have inspired the many thousands of people who have followed their journey via social media.
CCO, LeasePlan Corporation N.V
Nearly one-third of LeasePlan’s female employees applied for a place on the team, with 100% of them stating that even the application process had made them think and act differently
Over 16,000 people interacted with the team’s social media campaign, with 58% stating that they had engaged in a conversation about gender balance as a result of the challenge
The project provided a captivating internal communications platform - a new story - on which to hang a number of important messages around unconscious bias, inclusion and gender balance.